Thursday, December 04 2014 @ 08:15 PM EST
Contributed by: Admin
November 29, 2014 marked Small Business Saturday® recently. For anyone who hadn't noticed, Small Business Saturday® is strategically positioned directly in the wake of both Thanksgiving and Black Friday. While Thanksgiving is a yearly national holiday, Black Friday is a socio-economically motivated event designed to tug at the purse strings of would be early Christmas shoppers. According to all financial reports in the wake of this year's highly anticipated event, sales projections were far off base and sales on Black Friday were particularly weak!
Because a host of factors are, likely, responsible for the shortage of pre-holiday sales at major retail outlets on Black Friday, perhaps something new working against that anticipated success is a lack of hype and a realization by many Americans that frantic spending on Black Friday is a gimmick! There...I said it. It's a fabricated false sense of urgency that threatens those who dare to not involve themselves with MISSING OUT! I mean, after all, we know; "These specials won't last long", right?